As
your listing agent I have ways of marketing and promoting your resort
market listing that no other company in Big Bear can offer. Working
in partnership with Big Bear Vacations, our sister company, I target
and market your property to buyers who have invested money in a vacation
visit to big Bear and have stayed with us in one of our vacation rental
homes.
A respectable
50,000 to 60,000 guests stay with us every year. Imagine what can
happen when we reach out to those guests and share with them the wonderful
world of resort property ownership in Big Bear Lake and specifically
target to those who have stayed in a home just like yours.
Your
home has income generation value that no other real estate company
in Big Bear can convey better to those interested in investing in
a second home. We have an audience for your listing that no other
real estate company in Big Bear has and we work it. Ask me now how
I will custom market your property to our guests.
Increasing
your home's appeal
Remember the 60-second rule: That's all the time you have to create
a winning first impression. Here are some simple to significant ways
to maximize your home's appeal.
Here
are some points to consider:
Time.
Time is not on your side when it comes to real estate. Although many
factors influence the outcome, perhaps time is the biggest determinant
in whether or not you see a profit and how much you profit. Studies
show that the longer a house stays on the market, the less likely
it is to sell for the original asking price. Therefore, if your goal
is to make money, think about a price that will encourage buyer activity
(read: fair market value).
Value
vs. Cost. Pricing your home to sell in a timely fashion requires
some objectivity. It's important that you not confuse value with cost
- in other words, how much you value your home versus what buyers
are willing to pay for it. Don't place too much emphasis on home improvements
when calculating your price, because buyers may not share your taste.
For instance, not everyone wants hardwood floors or granite countertops.
Keep
it simple. Because time is of the essence, make it easy
for the buyers. Remain flexible on when your agent can schedule
showings. Also, avoid putting contingencies on the sale. Though
a desirable move-in date makes for a smoother transition between
homes, it could cause you to lose the sale altogether.
Eight
steps to selling your Big Bear home
1.
Define your needs. Write down all the reasons for selling
your home. Ask yourself, "Why do I want to sell and what do I
expect to accomplish with the sale?" For example, a growing family
may prompt your need for a larger home, or a job opportunity in another
city may necessitate a move. For your goals, write down if you'd like
to sell your house within a certain time frame or make a particular
profit margin. Work with your real estate agent to map out the best
path to achieve your objectives and set a realistic time frame for
the sale.
2.
Name your price. Your next objective should be to determine
the best possible selling price for your house. Setting a fair asking
price from the outset will generate the most activity from other real
estate agents and buyers. You will need to take into account the condition
of your home, what comparable homes in your neighborhood are selling
for, and state of the overall market in your area. It's often difficult
to remain unbiased when putting a price on your home, so your real
estate agent's expertise is invaluable at this step. Your agent will
know what comparable homes are selling for in your neighborhood and
the average time those homes are sitting on the market. If you want
a truly objective opinion about the price of your home, you could
have an appraisal done. This typically costs a few hundred dollars.
Remember: You're always better off setting a fair market value price
than setting your price too high. Studies show that homes priced higher
than 3 percent of their market value take longer to sell. If your
home sits on the market for too long, potential buyers may think there
is something wrong with the property. Often, when this happens, the
seller has to drop the price below market value to compete with newer,
reasonably priced listings.
3.
Prepare your home. Most of us don't keep our homes in "showroom"
condition. We tend to overlook piles of boxes in the garage, broken
porch lights, and doors or windows that stick. It's time to break
out of that owner's mindset and get your house in tip-top shape. The
condition of your home will affect how quickly it sells and the price
the buyer is willing to offer. First impressions are the most important.
Your real estate agent can help you take a fresh look at your home
and suggest ways to stage it and make it more appealing to buyers.
* A home with too much "personality" is harder to sell.
Removing family photos, mementos and personalized décor will
help buyers visualize the home as theirs. * Make minor repairs and
replacements. Small defects, such as a leaky faucet, a torn screen
or a worn doormat, can ruin the buyer's first impression. * Clutter
is a big no-no when showing your home to potential buyers. Make sure
you have removed all knick-knacks from your shelves and cleared all
your bathroom and kitchen counters to make every area seem as spacious
as possible.
4.
Get the word out. Now that you're ready to sell, your real
estate agent will set up a marketing strategy specifically for your
home. There are many ways to get the word out, including: * The Internet
* Yard signs * Open houses * Media advertising * Agent-to-agent referrals
* Direct mail marketing campaigns In addition to listing your home
on the MLS, your agent will use a combination of these tactics to
bring the most qualified buyers to your home. Your agent should structure
the marketing plan so that the first three to six weeks are the busiest.
5.
Receive an offer. When you receive a written offer from a
potential buyer, your real estate agent will first find out whether
or not the individual is prequalified or preapproved to buy your home.
If so, then you and your agent will review the proposed contract,
taking care to understand what is required of both parties to execute
the transaction. The contract, though not limited to this list, should
include the following: * Legal description of the property * Offer
price * Down payment * Financing arrangements * List of fees and who
will pay them * Deposit amount * Inspection rights and possible repair
allowances * Method of conveying the title and who will handle the
closing * Appliances and furnishings that will stay with the home
* Settlement date * Contingencies At this point, you have three options:
accept the contract as is, accept it with changes (a counteroffer),
or reject it. Remember: Once both parties have signed a written offer,
the document becomes legally binding. If you have any questions or
concerns, be certain to address them with your real estate agent right
away.
6.
Negotiate to sell. Most offers to purchase your home will
require some negotiating to come to a win-win agreement. Your real
estate agent is well versed on the intricacies of the contracts used
in your area and will protect your best interest throughout the bargaining.
Your agent also knows what each contract clause means, what you will
net from the sale and what areas are easiest to negotiate. Some negotiable
items: * Price * Financing * Closing costs * Repairs * Appliances
and fixtures * Landscaping * Painting * Move-in date Once both parties
have agreed on the terms of the sale, your agent will prepare a contract.
7.
Prepare to close. Once you accept an offer to sell your house,
you will need to make a list of all the things you and your buyer
must do before closing. The property may need to be formally appraised,
surveyed, inspected or repaired. Your real estate agent can spearhead
the effort and serve as your advocate when dealing with the buyer's
agent and service providers. Depending on the written contract, you
may pay for all, some or none of these items. If each procedure returns
acceptable results as defined by the contract, then the sale may continue.
If there are problems with the home, the terms set forth in the contract
will dictate your next step. You or the buyer may decide to walk away,
open a new round of negotiations or proceed to closing. Important
reminder: A few days before the closing, you will want to contact
the entity that is closing the transaction and make sure the necessary
documents will be ready to sign on the appropriate date. Also, begin
to make arrangements for your upcoming move if you have not done so.
8.
Close the deal. "Closing" refers to the meeting
where ownership of the property is legally transferred to the buyer.
Your agent will be present during the closing to guide you through
the process and make sure everything goes as planned. By being present
during the closing, he or she can mediate any last-minute issues that
may arise. In some states, an attorney is required and you may wish
to have one present. After the closing, you should make a "to
do" list for turning the property over to the new owners. Here
is a checklist to get you started. * Cancel electricity, gas, lawn
care, cable and other routine services. * If the new owner is retaining
any of the services, change the name on the account. * Gather owner's
manuals and warranties for all conveying appliances.